February 5- 7, 2001 Tel Aviv, Israel


Dear Colleague,

IMTM 2000, the sixth International Mediterranean Tourism Market, will take place at the Israel Trade Fairs & Exhibition Center, Tel Aviv, February 7-9, 2000, under the auspices of the Israel Ministry of Tourism, El Al Israel Airlines, the Israel Hotel Association and the Association for Tourism Tel Aviv-Jaffa.

204 exhibitors took part in IMTM ’99, and in just about every category, figures for 1999 evinced a growth of more than 20 percent over similar statistics for 1998.

1999 marked the start of year 2000 tourism activities in the Holy Land and IMTM ’99 was the Israel Ministry of Tourism’s first tourism event of the millennium - a period of nearly two years, during which, even according to conservative estimates, the number of tourists visiting Israel will just about double. This growth is sure to set the stage for a decade of unprecedented tourism development in the country, and perhaps in the region as well. What better way to make the millennium year, take the pulse of what is happening in the country, meet with suppliers and get a head start on the market!

Ministries of Tourism, government agencies and national tourism associations, cities, regional associations, resort and holiday sites, active holiday destinations, hotels, car rental companies, airlines, cruise lines, tour bus companies, limousine services and all other suppliers from Israel and from neighboring countries are invited to participate and to showcase their products.

Official statistics of the World Tourism Organization indicate that more than 2,500,000 Israelis travel abroad annually - more than from all the other countries of the region combined. With each passing year, the number of countries and tourism enterprises from abroad that chose IMTM as a worthwhile venue for showcasing their offerings and exposing their products to the Israeli traveling public, continues to grow.

Buyers from abroad are invited to attend, including foreign travel agents and tour operators, as well as decision makers from ethnic and other associations around the world.

All Israeli travel agents and tour operators are invited to attend, as well as representatives of Israeli organizations and associations connected with one aspect or another of domestic tourism. Israeli tour operators involved in outgoing tourism will perform a dual role at the fair - serving as buyers vis a vis exhibitors from visiting countries, as well as suppliers to the local market.

The Israeli public will also be invited to attend, to see what is on offer and to present them a basis for planning their holidays in Israel and abroad.  

Both El AL and hotels in the area will offer reduced rates and pre-and post IMTM tours in Israel will be available.  A list of hotels and their rates for Trade Visitors, will be published by the end of September 1999.

We hope you will join us for the Millennium 2000 Less One Celebrations which promises to be an exciting and rewarding event.

Yours sincerely, 

Lior Gelfand, 
Managing Director, 
Ortra Ltd.,

Eyal Shmueli, 
Publisher & Editor-in-Chief, 
Israel Travel News.



The exhibition will be held in halls 31 and 32, at the Tel Aviv Trade Fairs and Convention Center, located in the northern outskirts of the city, a 30-minute drive from Ben Gurion International Airport.



Monday, February 7, 2000
19:00  Official opening of IMTM 2000 for the travel trade.
19:00-22:00 Opening hours
Tuesday, February 8, 2000

IMTM open to the travel trade only, including:
Marketing Workshops, Commercial Lectures and Presentations.

16:00-20:00  Opening of IMTM to the general public
Wednesday, February 9, 2000

IMTM open to both travel trade and general public, including:             Seminars for incoming and outgoing travel agents.


Participants from most countries do not require entry visas.  If needed, visas will be granted  to all bona fide participants provided that the application to the local representative of Israel is made at least three months before arrival in Israel.


Israel Airlines is the official airline of  I.M.T.M  2000.  Participants may benefit from special reduced airfares to Israel on board El Al flights.  For details kindly contact your local El Al office.