IMTM 2000, the sixth International Mediterranean Tourism Market, will take place at the Israel Trade Fairs & Exhibition Center, Tel Aviv, February 7-9, 2000, under the auspices of the Israel Ministry of Tourism, El Al Israel Airlines, the Israel Hotel Association and the Association for Tourism Tel Aviv-Jaffa.
As in the past, IMTM is being organized by ORTRA, one of Israelís major congress and exhibition organizers, and by Israel Travel News Ltd., Israelís only major tourism publishing house.
204 exhibitors took part in IMTM í99, and in just about every category, figures for 1999 evinced a growth of more than 20 percent over similar statistics for 1998.
Official statistics of
the World Tourism Organization indicate that more than 2,500,000
Israelis travel abroad annually - more than from all the other
countries of the region combined. With each passing year, the number of
countries and tourism enterprises from abroad that chose IMTM as a
worthwhile venue for showcasing their offerings and exposing their
products to the Israeli traveling public, continues to grow.
Alongside this growing
interest in the Israeli public, incoming tourism to Israel and the other
countries of the region is still a primary focus for IMTM. In recent
times, foreign involvement in Israel tourism, along with investments
from abroad, have been developing at an unprecedented pace. Now, with
the dawn of the new millennium, and when hopes are being rekindled for a
solution to the political problems that have plagued the region for the
past 50 years, the time has come to look at this market in the light of
its true potential.
All Israeli travel agents
and tour operators are invited to attend, as well as representatives of
Israeli organizations and associations connected with one aspect or
another of domestic tourism. Israeli tour operators involved in outgoing
tourism will perform a dual role at the fair - serving as buyers vis a
vis exhibitors from visiting countries, as well as suppliers to the